高频彩平台

菜单栏

国王的朋友,为何实施“探索”战略?

作者:

HAIZIDEJIAOYUSHIYONGHENGDEHUATI,JIAZHANGDUIZINVJIAOYUHENSHIJIAOLV,TAMENXIWANGHAIZINENGGOUJIESHOUGENGYOUXIUDEJIAOYU,YINCIBUXIHUAFEIJUETOUZI。

ZAITONGNIAN,HAIZISHIMEIYOUBANFAZUOZHUDE,YIQIEDOUYOUJIAZHANGLAIJUEDING,ZAISHANGXIAOXUEZHIQIANDEZHEIYIDUANXIANGDUIZIYOUDESHIJIAN,YINGGAIJIHAIZITIGONGSHENMEYANGDEJIAOYU,XUANCUOLE,DANWUDESHIHAIZIDEYISHENG。

高频彩平台 ERZHONGDUODEZAOJIAOJIGOU,JIAZHANGMENYAOXUANZENAYIJIA?BAIZAIJIAZHANGMIANQIANXIANSHIDEWENTI。

国王的朋友是一个全新的品牌。

高频彩平台 TASHIRUHECHENGGONGDE?

发现消费者痛点,开创品类第一。

WOMENTONGGUOYIXILIEDEXIAOFEIZHECESHI,SHENRULEJIEDAOJIAZHANGDUIZINVJIAOYUWENTIDEKANFA:

高频彩平台 CHULEJIGEBIEDEJIAZHANGBIAOSHICHENGJIWUSUOWEI,YOUMENMOUSHENGDEJINENGZHIWAI,JUEDABUFENDOUBIAOSHI,BUGUANJIESHOUZENYANGDEJIAOYU,ZUIZHONGWENHUACHENGJISHIBIXUYAOBAOZHENGDE。

高频彩平台 YEJIUSHISHUODABUFENJIAZHANGQISHISHIMAODUNTI,TAMENDOUQINGCHUWENHUACHENGJIDEZHONGYAO,DANYOUBUXIWANGXIAOHAIZHIYOUCHENGJI,DUIYUZAOQIJIAOYU,BINGBUXIWANGNENGXUEDAODUOSHAODONGXI,ERSHINENGJIECHUJIALIWUFATIGONGDEHUANJING,YIDINGCHENGDUSHANGDUIZHILI、XINGQUHEXIGUANYOUBANGZHU。

XIAOHAIHAIMEISHANGXIAOXUEDEJIAZHANG,DOUDUOCITIDAOXIWANGXIAOHAINENGQUGENGDUOXINDEDIFANG,JIECHUXINDESHIWU,QUGENGDUOXINDEDIFANG,JIECHUXINDESHIWUSHIZHISHANGSHIXIWANGHAIZINENGGOUTANSUOSHIJIE,SHENGHUOZAICHENGSHIZHIZHONGDEHAIZI,YEBUYIDINGYAOTANSUODAZIRAN,CHENGSHIYESHIYIGETANSUODEHAODIFANG,YINWEISHENBIANDEHUANJINGSHIZUIHAODEJIAOYUJIA。

而当前儿童教育行业存在三大问题:

1. 同质化:早教、幼儿园、以及特长培训三大领域,各自的教育理念、课程设置,授课方式、教学环境都大同小异。提供的服务是同质化的,家长陷入选择困难,当下的投入在未来能否给孩子带来帮助,是不可预知的事情。

2. 概念多,内容少:定位高端的儿童教育机构,均重视教育概念(理念)的包装。各种概念看着很先进,但了解或体验之后,感觉都是那么回事。理论与实际的脱节,让家长担忧孩子是否真正能受到优秀的教育。

3. 如何接轨应试教育:教育现实与家长理想之间存在多重矛盾:素质教育的期望,接轨应试的现实;为了教育而教育,并不知道小孩真正需要什么的茫然;不同年龄段教育脱节的无奈。早期教育以后,孩子还要考小学,孩子在此之前学习的知识能否跟上小学的进度,这是家长最忧虑的。

更甚至是这些儿童教育机构,都是通过老师教,孩子学的教育方式,教授已知的知识、技能和经验,这样的教育之下每个孩子都是类似的“标准产品”,家长并不愿意自己的孩子小小就被桎梏,这就是痛点。

ERWOMENXIANGMUZUYIDAOGUOWANGDEPENGYOU,JIUKANDAOZAICHOUBEIBANGONGLOUDATANGGUAZHESITIAOTIAOFU:

1、ZHONGBANGYINRUERTONGTANSUOBOWUGUAN。

2、GUONEISHOUCHUANGYITIHUAJIAOYUMOSHI。

3、CHUANGJIANTANSUOSHITIYANJIAOYUJIDI。

高频彩平台 4、PEIYANGHAIZIZHONGSHENHEXINJINGZHENGLI。

高频彩平台 SHUODETAIDUOLE,YOUMEISHUOQINGCHU,FANERRANGJIAZHANGBUMINGSUOYI,NENGGOUJIJIAZHANGHETAMENDEHAIZIDAILAISHENMEYANGSHIJIDELIYI,SHIJIAZHANGGUANZHUDEZHONGDIAN。JIRANJIBUZHUZHEIMEDUO,NEIGUOWANGDEPENGYOUBIXUZHAODAOJIAODIAN,JUJIAOYICHUDUIWAIXUANCHUAN。

战略就是做选择。

高频彩平台 YUSHIXIANGMUZUJIANGGUOWANGDEPENGYOUDEZHANLVEJUJIAOYU

探索式教育

高频彩平台 ZHEIQIADAOHAOCHUQIHEJIAZHANGDEYAOQIU,GAIBIANLAOSHIJIAOSHOU,XUESHENGZAIDIXIATINGDEHUNHUNYUSHUIDEQINGXING,TONGGUOHAIZIZIZHUTANSUO,ZAITANSUOZHONGGANZHISHIJIE、XUEXIZHISHI,SUZAOJIANQUANRENGE。

ZAIGUONEIJIAOYUBEIJINGXIA,TANSUOSHIJIAOYULIRONGRULEYOUERYUAN、XIAOXUEHEBUFENCHUZHONGDEXUEKEZHISHI,RANGXIAOHAIBUJINNENGHUODEQIANGDADEZONGHESUZHIHEXINGQUCHENGZHANG,HAINENGGAOXIAODEZHANGWOXUEKEJICHUZHISHI。

高频彩平台 CONGFAXIANXIAOFEIZHEDETONGDIANZHONG,KAICHUANGERTONGJIAOYUXINGYEPINLEIDEDIYI —— “TANSUOSHIJIAOYU”,SHIGUANJIANDEDIYIBU,DANBUSHIDAZAOPINPAIDEQUANBU,GUOWANGDEPENGYOUYAOZUOTANSUOSHIJIAOYUDEDIYI,BIXUYAOZUOCHURANGRENXINFUDEQUANWEI。

SUOYI,WEIRAOZHETANSUOSHIJIAOYUDEZHANLVEWOMENWEIGUOWANGDEPENGYOUZHIDINGLE“ZHANJUDINGYIQUAN”、“ZHANJULILUNGAODU”、“KECHENGLUODI”、“CHANGGUANLUODI”SIDALUODIGONGCHENG,WANCHENGCONGZHANLVECENGMIANDAOZHIXINGCENGMIANDEXIANJIE。TONGSHI,YUNYONGJINGDIANDEPINPAIJINZITAGONGJUWEIGUOWANGDEPENGYOUDAZAOYITAOPINPAIZICHANXITONG。

QIZHONG,PINPAIDINGWEISHI“GUOJITANSUOSHIJIAOYUKAICHUANGZHE”,ZUIZHONGYAODEPINPAIZHUZHANG —— “TANSUOSHIJIEDEHAIZIGENGQIANGDA”,QINGXI、DONGRENDICHUANDALEGUOWANGDEPENGYOUTANSUOSHIJIAOYUDUIFUMUDEZUIGAOCHENGNUO,ZHANJUTANSUOZHEIGECI,RANGGUOWANGDEPENGYOUHETANSUOZHIJIECHANSHENGGUANXI,ERTANSUOSHIJIE,SHIMEIYIGEHAIZICHENGZHANGDEBIJINGZHILU,YINWEITANSUOGENGQIANGDA,QIANGDADEHAIZISHIGUOWANGDEPENGYOUJIJIAZHANGDAILAIDEGENBENLIYI。

YOULIDEYUJU,ZHIJIEDELIYIDIAN,RANG“TANSUOSHIJIAOYU”ZAIJIAZHANGXINZHONGZHANJUZHONGYAODEDIWEI。

JIYUPINPAIZHANLVEDEQUANANFUWU,SHIDUIQIYEZHENGGEYINGXIAOTIXIDEZAIZAOHUOSHENGJI,SUOYIZAI“TANSUOSHIJIAOYU”DEZHANLVEZHIYINXIA,XIANGMUZUWEIGUOWANGDEPENGYOUXITONGCEHUALEYIXILIEZHANSHUPEITAOGONGZUO:

1、 QUANTAOCHANPINTIXI

高频彩平台 2、 GERENIPTIXI

3、 GAOPINCAIPINGTAITIXIDENG

YONGZHEIYIXILIEDEZHANSHUPEITAOGONGZUOLAILUOSHIZHANLVE“TANSUOSHIJIAOYU”。

产品体系

WOMENWEIGUOWANGDEPENGYOUGUIHUADEQUANTAOCHANPINTIXISHIYIJUZHANLVEWEIGENJI,JIANGGUOWANGDEPENGYOUSANDAHEXINCHANPIN:ZAOJIAO、YOUERYUANHETANSUOGUAN,FENBIEMINGMINGWEI:GUOJITANSUOSHIZAOJIAO、GUOJITANSUOSHIYOUERYUANYIJIGUOJITANSUOGUAN,WEIRAOPINPAIDINGWEI“GUOJITANSUOSHIJIAOYUKAICHUANGZHE”,RANG“GUOJITANSUOSHI”CHENGWEIYIGEGUDINGDECIYU,QIANGHUAYUGUOWANGDEPENGYOUDEBANGDINGGUANXI。

高频彩平台 JIANGPINPAIZHUZHANG“TANSUOSHIJIEDEHAIZIGENGQIANGDA”ZUOWEIGUANGGAOYUTONGLINGSANDACHANPIN,YOUXIAOCHUANDALECHANPINTESEYUXIAOFEIZHELIYI。

高频彩平台 WOMENHAIWEISANDACHANPINJINXINGZHENDUIXINGDEJIAZHISUZAOHEGUIFAN。

ZAIGUOJITANSUOSHIZAOJIAOZHONG,ZHONGDIANDUIJIAZHIDIANJINXINGWANSHANYUGUIFAN,ZHENDUIHEXINCHANPINWOMENJIANGJIAOYULINIANKESHIHUACHENGXIAN,SHULIBINGGOUJIANWANZHENGDEKECHENGJIEGOUTIXI,GUIFANKECHENGBIAOSHU,RANGJIAZHANGDUIKECHENGYIMULERAN;ZHENDUIXINGSHICHANPIN,WOMENGUIHUAJIANLIJIAOXUEPINZHIPINGGUJIZHI,RANGJIAZHANGZHIGUANDEKANDAOHAIZIDECHENGZHANG,RENKEGUOWANGDEPENGYOUDEJIAOXUE;ZHENDUIFUJIACHANPIN,WOMENJIANGYUANYOUNEIRONGZENGJIAN,HUAFENWEISANGECENGMIAN:ZENGZHIFUWU、FUMUZHINANJIHUIYUANFUWU。

而在探索式的教育理念下,早教带给孩子的是创造力,因此国际探索式早教的卖点是:自主创造,更有创造力的0-3岁。

ZAIGUOJITANSUOSHIYOUERYUANZHONG,HEXINCHANPINYUZAOJIAOYOUZHEXIANGTONGGUODEJIAOYULINIAN,DANYOUERYUANZHUYAOSHIXUEQIANJIAOYUDEZUOYONG,ZHENDUIYOUERYUANDEKECHENG,WOMENGUIHUAZAIXIANYOUDEKECHENGKUANGJIAZHONGRONGRUXUEKEZHISHI,DAXIAOJIAZHANGDUIZHISHIXUEXIDEGULV,TONGSHIZENGJIACAIYIXUANXIUKE,MANZUJIAZHANGDUIHAIZIYISHUTEZHANGPEIXUNDEYAOQIU,TIGAOGUOWANGDEPENGYOUYOUERYUANDEJIAZHI;XIANGDUIYINGDEXINGSHICHANPINFANGMIAN,GUIHUAJINGPINXIAOBAN,QIANGDAGAODUANGUOJIYOUERYUANDERENZHI,JIANLIWANSHANDEJIAOXUEPINZHIZHANSHIXITONG,ZENGJIAKEXUEDINGZHIJIANKANGSHANSHI;FUJIACHANPINYUZAOJIAOGUIHUASILUYIZHI。

在国际探索式幼儿园是能力培养阶段,而且是综合能力的培养,所以国际探索式幼儿园的卖点是:自主探索,42项国际精英素质。

高频彩平台 ZAIGUOJITANSUOGUANZHONG,WOMENGUIHUAHEXINCHANPINBAOKUOCHANGGUANLINIANYUZHANXIANGTIYANLIANGFANGMIAN,CHANGGUANLINIANSHIBIAODAGUOWANGDEPENGYOUTANSUOGUANDEDINGYI,TASHIZUOWEITANSUOSHIJIAOYUDESHITICHANGGUANLUODI,ZUOWEIZHONGGUOSHOUXISHIJINGTANSUOGUAN,YONGYOU19DAZHUTIYU100DUOXIANGTANSUOXIANGMU,SHIYIGENENGGOUZHENZHENGSHIXIANTANSUOTIYANDECHANGSUO;XINGSHICHANPINFANGMIANGUIFANCHANGGUANDEHUANJING、JIAOYUFANGSHI、SHIZI、FUWUYUWEISHENG,RANGJIAZHANGNENGGOUKANDAOTANSUOGUANDEBIAOZHUNYUANQUAN;ZHENDUIFUJIACHANPIN,WOMENGUIFANLESANKEQUANYIYUNIANKAQUANYI。

在探索馆,让孩子在探索中接受教育是探索馆存在的意义,其卖点应该是:100+探索项目,满足所有好奇心。

高频彩平台 WOMENYEWEIGUOWANGDEPENGYOUDINGYILESANDACHANPINDEJIAOSE,RANGZIYUANHELIFENPEI,TONGSHI,JIEDINGQUYUKUOZHANDECHANPINMOSHIJIFAZHANFANGXIANG,RANGQIYEWEILAIKECHIXU。

个人IP体系

WEILENENGGOURANG“TANSUOSHIJIAOYU”YONGYOULILUNSHANGDEZHIGAODIAN,WOMENJIANYIXIANGDAZAOPINPAIYIYANGDAZAODONGSHIZHANGDEGERENXINGXIANGIP。

高频彩平台 SHOUXIAN,WOMENDUIDONGSHIZHANGDEIPJINXINGDINGWEI,RANGDONGSHIZHANGZHANJU“TANSUOSHIJIAOYUZHIFU”DEWEIZHI,CHENGWEIQUANWEIDELINGYUZHIFU。

QICI,WEIDONGSHIZHANGSUZAODUIERTONGJIAOYUYOUQIESHENSHIMINGHESHENDUYANJIUDECHUANGZAOZHEDEXINGXIANG,DUIYINGZHEDIDIAO、CHUNCUI、ZHENSHIDEXINGGE,ZHANXIANDUIJIAOYUDEZERENXINHEXUESHUDEKAICHUANGXING。

高频彩平台 ZUIHOU,JIANGYIXUESHUCHENGGUOHESHIJIANCHENGGUOZUOWEINEIRONGCHENGZAI,ZUOSHI“TANSUOSHIJIAOYUZHIFU”DEZHENSHIXING,WOMENJIHUADONGSHIZHANGLIANHEZHUANYEJIAOYUGUWEN,JIYUTANSUOSHIJIAOYUDELISHI、DINGYIYIJIJIAOYUYANJIUHECHENGZHANGKEXUELIANHECHUBANYIBENSHU《TANSUOJIAOYUXUE》,ZAIYOUQUANWEIXINGDEQIKANSHANGFABIAOGUANYUERTONGTANSUOSHIJIAOYUDEZHUANTILUNWEN;SHIJIANCHENGGUOZESHIWEIZHENSHIDEJIAOYUJIGOU、ZHENSHIDECHENGGUOSHUJU,TONGJIFENXIZAIGUOWANGDEPENGYOUJIESHOUTANSUOSHIJIAOYUDEHAIZIZAIGEZHIBIAOSHANGDEJUTISHUJU。

高频彩平台体系

GAOPINCAIPINGTAITIXISHITUANDUIQIANJINDEDONGLI,TABAOKUOQIYESHIMING、YUANJINGHEJIAZHIGUAN。WOMENWEIGUOWANGDEPENGYOUDAZAOGAOPINCAIPINGTAITIXI,RANGQIYEZAIQIANJINDEDAOLUSHANGYOULEMINGQUEDEZHIXIANG。

GUOWANGDEPENGYOUYONGYOUYUGUOJIJIEGUIDETANSUOSHIJIAOYULINIANHEJIAOXUEHUANJING,SHIWEILERANGZHONGGUODEERTONGXIANGSHOUDAOZHENZHENGDUIWEILAIYOUJIAZHIDEJIAOYUERCUNZAI,YINCIGUOWANGDEPENGYOUDESHIMINGSHI:WEIZHONGGUOERTONGYINGZAIWEILAIERNULI;QIYEDEYUANJINGJIUSHIQIYEDEWEILAI,SHUYUGUOWANGDEPENGYOUDEWEILAISHI“TANSUOSHIJIAOYU”,SUOYIYUANJINGSHI:TANSUOSHIJIAOYUZHONGGUOLINGDAOZHE;QIYEGONGTONGDEXINNIANZUCHENGLEQIYEDEJIAZHIGUAN,ZAIQIADANGDEJIAZHIGUANYINDAOXIA,QIYEDEYICHIXU,WOMENWEIGUOWANGDEPENGYOUDAZAO“SANGEYIQIE”:YIQIEWEILEHAIZI、YIQIEYUANYUCHUANGXIN、YIQIEJIEKEFENXIANG。

高频彩平台 ZAIYISHANGDAFANGXIANGQUEDINGDEQIANTIXIA,WOMENWEIGUOWANGDEPENGYOUDAZAOYINGXIAOCHUANBONEIRONG,RANGGUOWANGDEPENGYOUZOUCHUQU,JINRUJIAZHANGDESHIYE。

ZHEIYANGYIZHENGGEXITONG,RANG“TANSUOSHIJIAOYU”ZHENZHENGGUANCHEDAOGUOWANGDEPENGYOUDEJINGYINGZHONG,RANGGEXIANGDULIDEGONGZUOYITANSUOSHIJIAOYUWEIHEXIN,FAHUIZUIDADEJIAZHI,RANGQIYESUOYOUDEXINGWEIHEZIYUANDOUZAI“TANSUOSHIJIAOYU”XINGCHENGJILEI,CHENGWEIGUOWANGDEPENGYOUDEDUJIAZICHAN。

YINIANDUODESHIJIAN,WOMENRANGGUOWANGDEPENGYOUCHENGWEIXIANERTONGJIAOYUXINGYEDEYIKESHANLIANGZHIXING,ZAOJIAO300/KESHI、YOUERYUAN60000/NIANDEGAOJIA,DANGDIDEPINZHIJIATINGQUEPAIDUIZHENGQIANGMINGE,ZHEIJIUSHITANSUOSHIJIAOYUDECHENGGONG。



采纳公司简介——

深圳市采纳品牌营销顾问有限公司是由中国著名品牌营销专家、首届中国十大策划人朱玉童创立,总部在深圳,拥有北京采纳,上海采纳,厦门采纳,长沙采纳及东莞采纳五家分支机构。自1995年成立以来,以让老虎飞起来的精神,为客户提供全案品牌营销咨询服务。目前拥有超300多人的智慧团队,凭借自身专业的营销管理知识、丰富的数据案例平台,超凡的智慧创意,为企业提供了优质的咨询服务,打造了众多的驰名品牌,帮助企业实现业绩超千亿。

采纳为客户提供——

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